top of page


Why hire a marketing consultant?
Are you a company without a marketing strategy or team? Considering hiring a temporary marketing consultant?

Will Selby
Apr 42 min read


7 writer's block and proofreading tips using Microsoft Word or Google Docs
Have you ever RAG coded your writing? In this article Will Selby shows how to use Microsoft Word and Google Docs for quality copywriting.

Will Selby
Apr 25 min read


Client testimonial from Cambridge Digital Technology
Will has helped with email marketing, product catalogues, web management & analytics and the launch of a new eCommerce website.

Will Selby
Mar 191 min read


Free Marketing Support in March and April for Businesses in Ukraine
This spring The Marketing Sub is offering a range of FREE remote services in March for Ukraine-based businesses or

Will Selby
Mar 101 min read


My email marketing tactics notebook - Content, data and time management
A recent client had me reflecting on several key areas of email marketing. Seasonal themes, CRMs and a weekly newspaper approach.

Will Selby
Feb 102 min read


My 9 ways to define your brand's copywriting tone of voice
A recent Upwork client seeking email marketing copywriting support asked "How do you decide what tone of voice to write in?" I said...

Will Selby
Jan 303 min read


My 3 psychological approaches for using AI in your business
Use like an employee? An extension of your own brain? Content creator x Subject leader?

The Marketing Sub
Nov 19, 20242 min read


My 3 time management tips for Paid Search campaigns
Effective time management for PPC campaigns is vital for maximising productivity and ensuring clear, measured changes and reflections.

The Marketing Sub
Oct 25, 20243 min read


Target Practice: Fun, monthly company-wide sales orienteering
Meet the annual sales target with the monthly gamification of internal lead generation.

Will Selby
Sep 27, 20243 min read
bottom of page